As artificial intelligence continues to transform industries and workflows, the ability to craft effective AI prompts has become an essential skill for real estate agents. Whether using AI for content creation, data analysis, or automation, how you phrase your prompt determines the quality and accuracy of the output. A well-structured AI prompt is clear, specific, and aligned with the task at hand. There are five key steps to follow when creating an effective AI prompt: stipulate the emulation, direct the task to be performed, provide the steps necessary to complete the task, set the goal of the content being created, and supply the AI with the relevant data to generate the desired output.
1. Stipulate the Emulation
The first step in writing a proper AI prompt is to stipulate the emulation — that is, to define how the AI should behave or what kind of entity or tone it should emulate. A good prompt will direct ChatGPT or Gemini to emulate the person you would hire for specific tasks, such as an SEO export, marketing content writer, HR professional, business consultant or video marketing expert. AI systems are capable of mimicking various styles, personas, or functions, depending on what the user specifies. For instance, if you need a prompt to generate formal business content, you might direct the AI to emulate a professional or executive tone. Alternatively, if you’re looking for creative writing, you could instruct the AI to emulate the style of a novelist. Stipulating the emulation ensures that the AI’s response matches the context and voice you need. Without this instruction, the AI may generate content that feels misaligned with your intended outcome.
2. Direct the Task to Be Performed
Once the emulation is specified, the next step is to direct the task the AI should perform. This involves clearly stating the action or result you expect from the AI. Be specific in your request to avoid vague or incomplete responses. For example, if you need a summary of an article, clearly ask the AI to “Summarize the following article in three paragraphs.” If you’re seeking a product description, the instruction might be: “Write a detailed product description for a new smartphone, highlighting its key features.” By providing clear direction, you ensure that the AI understands what it needs to deliver.
3. Provide the Steps Necessary to Complete the Task
A well-defined task often requires breaking it down into specific steps that the AI can follow. Providing these steps guides the AI through the process of completing the task, ensuring a more structured and comprehensive output. For example, if you’re asking the AI to generate a report, you might provide steps such as: “First, outline the key points, then provide supporting data for each point, and finally summarize the conclusions.” This step-by-step breakdown helps the AI understand how to approach complex tasks and ensures that nothing important is overlooked. By mapping out the process, you give the AI a logical path to follow, which typically leads to more accurate and detailed results.
4. Set the Goal of the Content Being Created
It is also crucial to set the goal of the content being created. The goal provides the AI with context, allowing it to tailor the response to meet a specific purpose. For example, the goal of your prompt could be to inform, persuade, entertain, or educate your audience. Letting the AI know the intent behind the content will influence the tone, style, and depth of the response. For instance, if the goal is to create an educational blog post for beginners, you would ask the AI to “Explain complex concepts in simple terms suitable for a beginner audience.” This ensures that the output aligns with the intended audience and purpose.
5. Provide AI with the Data Needed to Create the Desired Content
Finally, for the AI to generate accurate and relevant content, it’s important to provide the data or information it needs. When it comes to things like listing descriptions I tend to gather data from the first call and then the visit with the property. I create a list of positive aspects about the home in Apple Notes, which I can copy into ChatGPT when I write my prompt. AI systems work best when they have access to the right inputs to inform their outputs. If you’re asking the AI to write a summary or an analysis, make sure to provide the relevant text or dataset it needs to reference. For example, if you want the AI to summarize a report, include the full text of the report or relevant excerpts in your prompt. Similarly, if you’re asking the AI to generate content about a particular product, provide detailed product specifications and features that the AI can incorporate into the description. Supplying relevant data ensures that the AI can generate accurate, well-informed responses.
Example
Sample Content to Add
- Sitting on Rappahannock River
- Pool in back yard
- Home office suite
- Recently Renovated kitchen
- 20 acres
- dock
- large deck
- fenced in yard
- great schools
- good fishing
- finished basement
- 5000 square feet
- All house generator
- Control4 integrated smarthome devices
- Heated driveway
- Located in Fredericksburg, Virginia
- Instant hot water system
- 3 car garage
Conclusion
Writing an effective AI prompt is a structured process that requires clarity and foresight. By stipulating the emulation, directing the task, outlining the steps, setting the goal, and providing the necessary data, you can maximize the quality of AI-generated content. Each of these steps ensures that the AI understands both the context and the details required to deliver a relevant and accurate response. As AI continues to be integrated into various professional fields, the ability to craft precise, actionable prompts will become increasingly valuable for achieving consistent, high-quality results.