Hi, I’m Matthew!
Speaker. Consultant. Professional question-asker. I travel the world helping real estate brokers and agents build smarter businesses, and I stick around afterward to make sure it actually works. I’m endlessly curious about people, stories, and how things work. I grew up believing a talking car could solve most problems, and honestly, I’ve built a career proving that theory mostly right. Off the clock, I’m a devourer of good stories, a watcher of 80s movies, a listener of 90s vinyl, and the guy who will absolutely stop to change your tire. I’d rather be a great supporting character in your story than the lead in mine. This site is my collection of structured, chaotic, and occasionally self-indulgent thoughts. I hope you find something worth keeping.
Recent Articles
Advice to New Real Estate Instructors
The MLS is Dead; Long Live The MLS: An Open Letter to Leaders
It’s Time to Redefine the Value of the MLS To MLS leaders across the country, I’m writing this from a place of respect for what the MLS has been, and a firm belief in what it still has the potential to become. The Multiple Listing Service has long served as a...
From SEO to “Seen by AI”: How to Become the Agent Chatbots Recommend
For AI resources for agents, visit matthewrathbun.com/ai For years, I have worked hard to create content that appeases the Google-gods so that consumers and potential clients could find me as an authority on a given topic. And for a very long time, it worked. I ranked...
5 Places Where Real Estate Agents Can Learn Computer Skills—For Free
Let’s be honest—real estate is a relationship business, not a coding competition. But in today’s world, knowing how to handle basic computer tasks isn’t optional anymore. Whether it’s creating a listing flyer, managing your inbox, or navigating your brokerage’s cloud...
Deed Fraud in Real Estate: How Scammers Are Stealing Land—and What The Industry Needs To Do To Stop It
Fraudsters Picking the Wrong Target Last week I received a call from an agent in my firm. She had a seller reach out to her from Zillow and ask her to help him sell a piece of land. She briefly spoke to the seller and decided that the property wasn't in her area of...
How I Use ChatGPT to Create a CMA That’s Faster, Smarter, and a Lot Less Stressful
You know, as real estate agents, we’ve all been there — staring at a property, trying to find the right comps, making pricing adjustments, and thinking “there has got to be a better way.” Whether you’re about to list a home or helping a buyer craft a smart offer,...