Hi, I’m Matthew!
Life, the people in it and the world we’ve created together are all amazing to me. I want to know everything about everything I long to be swallowed up in a good story and my desire for adventure is unceasing. I’m a watcher of 80s movies and listener or 90s music (especially if it’s on vinyl.) And at all other times I love helping people, from changing tires on the side of the road to helping them map a successful business, I love being a supporting character in another’s story. This site is a host to my sometimes structured, sometimes chaotic, sometimes self-indulgent, and sometimes self-deprecating thoughts, ideas, and lessons. I hope you find something of value here.
Recent Articles
How I Use ChatGPT to Create a CMA That’s Faster, Smarter, and a Lot Less Stressful
You know, as real estate agents, we’ve all been there — staring at a property, trying to find the right comps, making pricing adjustments, and thinking “there has got to be a better way.” Whether you’re about to list a home or helping a buyer craft a smart offer,...
Writing Successful AI Prompts for Realtors
As artificial intelligence continues to transform industries and workflows, the ability to craft effective AI prompts has become an essential skill for real estate agents. Whether using AI for content creation, data analysis, or automation, how you phrase your prompt...
Stop Making These Fatal Marketing Mistakes in 2025
It was a pleasure to be invited to Stefanie Lugo's podcast. We had a great discussion about mistakes real estate agents should avoid making in 2025.
Listing a Home? Don’t Forget the Kids!
Delivering On a Promise As agents who navigate the intricate dance of home selling while managing client’s expectations and mental health, it's crucial to remember that every family member plays a role in the process, especially the children. There is no shortage of...
Podcast: Strategies for Successful Business Planning in the New Year with Matthew Rathbun
In the dynamic world of real estate, staying ahead of the curve is crucial for success. Recently, I was interviewed by Monica Neubauer for the National Association of REALTORS Center for REALTOR Development about planning for the new year, productivity, and making...
Free Mac Menubar Tools for Creatives
I love a solid app and it's a big win if it's free! Its one of my favorite finds online and bonus points for making me more productive. The menu bar on my mac is often full of quick-access apps that I use all day long. The list below is a collection of my favorite...
