Hi, I’m Matthew!
Speaker. Consultant. Professional question-asker. I travel the world helping real estate brokers and agents build smarter businesses, and I stick around afterward to make sure it actually works. I’m endlessly curious about people, stories, and how things work. I grew up believing a talking car could solve most problems, and honestly, I’ve built a career proving that theory mostly right. Off the clock, I’m a devourer of good stories, a watcher of 80s movies, a listener of 90s vinyl, and the guy who will absolutely stop to change your tire. I’d rather be a great supporting character in your story than the lead in mine. This site is my collection of structured, chaotic, and occasionally self-indulgent thoughts. I hope you find something worth keeping.
Recent Articles
What Agents Should Know Before Paying For AI Services
Every AI vendor has a great demo. Use this free AI vendor checklist to vet AI tools for real estate before you hand over your credit card, your clients’ data, or a long contract.
AI Privacy Lockdown: A Realtor’s Security Setting Guide for Claude and ChatGPT
Use a paid plan, turn training off, audit your shares, and keep the truly sensitive stuff in a session that forgets. The settings and habits that keep Claude and ChatGPT from leaking client data.
Change and Disruption Are Opportunities to Excel
There’s a lot of angst around change right now. That’s true across industries, but it feels particularly pronounced in real estate. And I understand some of it. Consumer behavior is changing. Expectations are changing. Technology is changing. New tools, business...
81% of Real Estate Agents Want One Thing From Tech. AI Finally Delivered.
What the 2026 NAR Technology Report says about where agents’ hours actually go, and why AI is the first tool to give them back.
Your Agents Are Already Using AI. The Question Is Whether You’re Leading Them To Use It Correctly.
The 2026 NAR Technology Report makes one thing clear: AI adoption in real estate is no longer theoretical. Here’s how brokers can lead agents toward responsible use.
Advice to New Real Estate Instructors
Get My Articles in Your Inbox
Practical systems, AI, leadership, and lessons from someone still running a real estate business. New articles land in your inbox when they publish. No spam. If it stops being useful, hit unsubscribe and it's like I never existed.





