Hi, I’m Matthew!
Speaker. Consultant. Professional question-asker. I travel the world helping real estate brokers and agents build smarter businesses, and I stick around afterward to make sure it actually works. I’m endlessly curious about people, stories, and how things work. I grew up believing a talking car could solve most problems, and honestly, I’ve built a career proving that theory mostly right. Off the clock, I’m a devourer of good stories, a watcher of 80s movies, a listener of 90s vinyl, and the guy who will absolutely stop to change your tire. I’d rather be a great supporting character in your story than the lead in mine. This site is my collection of structured, chaotic, and occasionally self-indulgent thoughts. I hope you find something worth keeping.
Recent Articles
Change and Disruption Are Opportunities to Excel
There’s a lot of angst around change right now. That’s true across industries, but it feels particularly pronounced in real estate. And I understand some of it. Consumer behavior is changing. Expectations are changing. Technology is changing. New tools, business...
81% of Real Estate Agents Want One Thing From Tech. AI Finally Delivered.
What the 2026 NAR Technology Report says about where agents’ hours actually go, and why AI is the first tool to give them back.
Your Agents Are Already Using AI. The Question Is Whether You’re Leading Them To Use It Correctly.
The 2026 NAR Technology Report makes one thing clear: AI adoption in real estate is no longer theoretical. Here’s how brokers can lead agents toward responsible use.
Advice to New Real Estate Instructors
The MLS is Dead; Long Live The MLS: An Open Letter to Leaders
It’s Time to Redefine the Value of the MLS To MLS leaders across the country, I’m writing this from a place of respect for what the MLS has been, and a firm belief in what it still has the potential to become. The Multiple Listing Service has long served as a...
From SEO to “Seen by AI”: How to Become the Agent Chatbots Recommend
For AI resources for agents, visit matthewrathbun.com/ai For years, I have worked hard to create content that appeases the Google-gods so that consumers and potential clients could find me as an authority on a given topic. And for a very long time, it worked. I ranked...
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Practical systems, AI, leadership, and lessons from someone still running a real estate business. New articles land in your inbox when they publish. No spam. If it stops being useful, hit unsubscribe and it's like I never existed.