Ever thought about spicing up your brand story with a bit of AI magic? AI isn’t just for tech geeks anymore! Jump into this session that’s going to change the way you tell your brand’s story. You can turbo-charge your real estate brand, making it resonate with your clients in ways you never thought possible. We’ll explore the world of AI and finds some tools and techniques to help share your value in a new way.

This session provides an introduction to AI tools and techniques that can be leveraged to improve productivity and improve your work-life balance. The session covers a broad range of applications, from personal productivity tools like AI-based scheduling and task management, to professional tools like analytics and process management.

90 Minutes

This course will provide real estate agents with an understanding of how to use ChatGPT in their professional setting to enhance communication, customer service, lead generation, and efficiency.

This one-hour lecture explores how to create visually stunning marketing materials using Canva and AI. Participants will learn how to leverage Canva’s design features and AI-powered tools to improve efficiency and creativity. The lecture covers practical tips and best practices for designing effective marketing materials, including color, font, and imagery choices. By the end of the lecture, participants will have a strong understanding of how to use Canva and AI to create compelling marketing materials that stand out in a crowded digital landscape.

AI brings a variety of gifts and new tools, but it comes with some risk. In this one-hour session, you will be introduced to the unique challenges and opportunities that AI brings to the real estate industry. The session will delve into the strategic application of AI, associated risks, and the framework to manage these risks effectively. You’ll be equipped with practical knowledge and strategies to take a forward-thinking approach to AI in real estate.

In this fast-paced webinar, real estate professionals will explore the transformative potential of mobile AI tools designed to revolutionize their industry. Aimed at empowering agents with cutting-edge technology, this course covers a range of mobile applications that leverage artificial intelligence to improve productive activities that agents will find valuable. Participants will learn how to integrate these tools into their daily operations to provide personalized, efficient services to their clients, streamline their workflow, and gain a competitive edge in the fast-paced real estate market. Through interactive demonstrations, practical examples, and expert insights, agents will leave with a comprehensive understanding of how to effectively utilize mobile AI technologies to elevate their real estate practice.

Videos are a prevailing force in real estate marketing. Many agents aren’t aware of the free video programs that can be used to make uber-professional videos and how easy it is to create outstanding engagement for your clients. This session explores the process of creating, editing and posting videos on YouTube or your favorite hosting site.

Google has a wide platform or tools and services beyond it’s basic search engine. This program explores a variety of ways to make sure you can get found on Google, but also covers advanced Google techniques, Google Docs, Apps, Google Tools and much, much more!

You may hear the phrase Virtual Reality or Augmented Reality all of the time, but never really considered what is was other than some cool 3D tours on a website. But there’s much more to the tools and resources that are already available to agents and clients. This session explores what vendors offer Virtual Reality experiences and how to get those tours in front of your clients. A collection of augmented reality tools for clients and agents to utilize as part home buying process will also be explored.
Learners should attend this session to better understand how Virtual and Augmented reality is already in play with their clients and how they can benefit from it.

Personal branding and marketing is an important part of building an agent’s business. Visuals and media content engage consumers and get their attention in ways that few other marketing tools will. Nearly everyone knows how to use the standard camera app on their iPhone, but is that the best app to use or the best lighting to make your photos stand out. CRS Certified Instructor Matthew Rathbun presented this webinar on July 6, 2021.

Each of us is given only so much time each day.  We have meetings, clients, family, and personal obligations that can feel overwhelming.  Managing your time, having the right systems in place, and becoming disciplined in your daily activities will not only reduce your stress, but it will make you more profitable.  Running your business as a professional is a key to longevity and a healthy work-life balance.  Don’t miss this learning opportunity! 

Clients are abroad and sometimes meeting in a physical location isn’t an option. This session focuses on tools, resources and best practices that agents can espouse that will setup online meetings that impresses and converts clients. Participants will learn how to choose the beset online platform, use visual resources and internet tools to prepare for, execute on and close deals with online meeting tools

At the end of the session you will be able to properly identify the various parts and elements of a successfully designed and implemented website. You will have a collection of tools and resources to ensure that your site is performing as a lead generation and marketing tool.

The consumer has been marching forward online as agents have failed to fully understand the impact on their business. Engaging the online consumer on their platform and converting those inquires into clients is an important skill that every agent must master. This two hour session provides the tools, techniques and resources needed to not miss a client opportunity.

Have you ever wondered how to start and maintain a blog or twitter account?  Why does it work and more importantly how does a Real Estate use it to build an online presence?  We’ll look at the structure and background of a blog and Twitter account and tools to make the maintenance easier.  Students should visit Twitter.com and setup a free account prior to attending the class. 

Duration: 2 Hours

They say a picture is worth a 1000 words, but often you wish to tell a story beyond 1000 words, about your community, your listing, market region or more.  Engaging a group with photos is an easy task and can really create opportunities.  We’ll cover tools to enhance and share your photos for free!

Google is a great search engine, but they have produced countless free tools that will help you and your team in your business.  We’ll cover many tools to help you get found Google, use tools to increase productivity, enhance your marketing and manage your online reputation.

YouTube has emerged on the stage as a great way to promote agents, their companies and their listings.  Buyers and Sellers are demanding a higher level of promotion and YouTube delivers.  We’ll cover what videos work and which don’t tools to create your videos and how to trick a YouTube Channel and find views.  Students must go to www.YouTube.com and setup a free account before the attending this class.

Have you ever wondered how to start and maintain a blog or have a WordPress Blog and want to know more? Why does it work and more importantly how does a Real Estate Agent use it to build an online presence?

We’ll look at the structure and background of a blog and tools to make the maintenance easier. Agents are encouraged to setup a free blog at WordPress.com before attending the class and to bring their laptops to follow along.

Duration: 2 Hours

We’re spent six months helping arm you with online tools that engage and now it’s time to put them to work.  Don’t be setting around playing with a website, when you could be using a variety of easy tools to create a Tribe – a following of potential clients that look forward to hearing from you.  This session will tie together tools to help define you as a trusted advisor and get you found online.

It’s recommended that students read Seth Godin’s book “Tribes – We Need You To Lead Us”

Have you ever wondered where the most productive agents find the time to do all the stuff they’re talking about? How does one balance their day, squeeze out more time to do their marketing, and still have a healthy family balance? This class will explore the free tools that will help you get your message out, quickly and with as little effort as possible.

The practice of real estate in today’s world requires the practitioner to be in more than one place at a time, think about 20 things simultaneously, and never allows them to sleep. Agents can get trapped in this vortex of demand. The “When Do You Sleep” session is designed to help agents re-think time management and grab a few tips from the pros.

Everyday we hear how important it is to make sure we are found online. Agents are willing to do what they can to increase their ranking online, but there are very few down-to-earth resources to help. This program is an basic orientation to search engine optimization, what’s important and what isn’t. Content is king, but if no one can find your content – what does it matter? We’ll cover basic “long-tail” issues, Google Analytics, ranking and submission techniques that can help your online presence.

The mobile world is upon us and there are a lot of tools out there to help REALTORS® be more active, more responsive and more connected. We’ll visit a variety of tools for iPad, iPhone, Droids and other devices. Students are encouraged to bring a list of their favorite applications and tools to share with the class!

The world is crazy and seemingly almost uncontrollable at times. Agents are trying to keep up and to find time to be an agent, a marketer, a business owner, a friend, family and also maybe find some quiet time in between. It’s time that we started using the right tools to help us find time to do the important things and to get a healthier work-life balance. This session explores some easy-to-use tools and practices that will cut down on unnecessary work and help you start to control the uncontrollable.

2 Hours – No CE

So you got that shiny new listing and you’re getting ready to enter it into MLS when you take a deep breath and realize that that’s just what everyone else would do. Then you ask yourself “What can I do to get buyers to find this listing?” This two-hour learning experience will guide the learner through 10 great, mostly free and easy things you can do to promote your listings online. Be competitive, be creative, be connected!

Duration: 1 Hour

The impact of technology on the real estate world is undeniable. It permeates everything that we do. Far too often the real estate practitioner only realizes the technology and its impact on us all well after it’s infiltrated the day to day practice.  This session is a practical overview of key growing technologies in the industry and what agents can do to understand them and capitalize on them to increase their business and make it future proof.

What qualifies as a “smart home,” and how do you leverage a smart home’s functions and features in your marketing strategy? Do you have the knowledge and skills to advise your clients on the proper valuation and use of various smart home technologies? What are the common security and legal considerations associated with buying and selling smart homes?

Say goodbye to boring sales meetings! In the rapidly evolving real estate market, cutting-edge technology like AI is key to maintaining a competitive edge. Discover how you can leverage ChatGPT and other AI tools to craft personalized agendas, generate insightful discussion prompts, and derive actionable data-driven insights that bring value to affiliated agents in your sales meetings AND can help you recruit and retain.

In our global economy, meeting in person can sometimes be challenging. Online meetings are more practical and even healthier options for agents, brokers and associations.  This session covers best practices for online meetings and training, as well as a deep dive in to today’s most popular online meeting tool – Zoom! 

The impact of technology on the real estate world is undeniable. It permeates everything that we do. Far too often the real estate practitioner only realizes the technology and its impact on us all well are it’s infiltrated the day to day practice. This session is a practical overview of key growing technologies in the industry and what agents can do to understand them and capitalize on them to increase their business and make it future proof.

Of the many hats that Realtors® wear, being a marketer is often the most challenging one to keep up with. We’re on the go so much that it’s hard to find time to sit down and create meaningful content. The iPhone and iPad offer brilliant apps and tools to help you manage your time, your marketing efforts and create awesome content. This webinar will introduce you to a new suite of tools to manage your creative time and execute on your brand marketing.

It’s time to give your brand an upgrade! Canva has been touted as a must-have tool for a few years now, but do you really know all that it can do? Are you making the most of it? This session focuses on basic and lesser-known tools that will easily help you create killer marketing assets that look like they were professionally designed.