Duration: 16 Hours

The Accredited Buyer’s Representative (ABR®) designation is designed for real estate buyer’s agents who focus on working directly with buyer-clients. When you decide to earn your ABR®, you gain:

• Valuable real estate education that elevates your skills and knowledge in the eyes of homebuyers.
• Ongoing specialized information, programs, and updates that help you stay on top of the issues and trends in successfully representing homebuyers.
• Access to REBAC members-only marketing tools and resources, which provide an additional competitive edge.

Duration: 8 Hours 

The Marketing Strategy & Lead Generation course is an 8-hour elective course for the Accredited Buyer’s Representation (ABR) designation. In this course, you’ll learn how to develop an effective marketing strategy and define your own brand, create a unique value proposition and demonstrate your appeal to clients, determine your target market and carry out appropriate marketing techniques, leverage social media for lead generation, track and measure your marketing efforts, and follow up and convert potential leads into lifelong clients.

Prospecting, Farming, Networking! Lead generation goes by many different names. Are your lead generation techniques built to last? This course will examine the discipline, strategy, and systems that effective lead generation requires. Use this turnkey resource to also examine how to research and quantify the results of your lead generation activities so that you can fine tune and focus your efforts.

Learn about the fundamentals of lead generation, tracking leads and analytics, as well as tools and systems for your growing business.

This course meets the elective course requirement for the ABR® designation awarded by the Real Estate Buyer’s Agent Council (REBAC).

Available for the first time in a classroom setting, e-PRO® gives you a roadmap to build your business and serve the hyper-connected consumers of today and tomorrow. Learn about the changing market and how to connect with consumers, manage your online reputation, generate leads, and gain referrals by signing up for Day 1 of the certification course. Upon completion of Day 1, students must complete Day 2 online to earn the e-PRO® certification.

The evolution of e-PRO® was developed through a partnership of the NAR and the Social Media Marketing Institute (SMMI) to familiarize today’s agents with the latest technology and social media tools to enhance their business and help them engage with customers and other real estate professionals.

e-PRO® will now be available in 2 parts (Day 1 and Day 2). Day 1 is available in a live classroom setting or online. Day 2 is only available in an online format.

The e-PRO® Certification Course meets the elective course requirement for the ABR® designation awarded by the Real Estate Buyer’s Agent Council (REBAC).

Solid increases in single-family starts, still historically low interest rates, and high buyer demand point to healthy sales of new-home construction. This one-day course provides buyer’s representatives with the product knowledge and increased confidence to make new-home construction a win-win transaction for buyer-clients.

The New-Home Construction and Buyer Representation course counts as one REBAC elective course to be applied towards the ABR® designation.

When service members and their families relocate, the services of a real estate professional who understands their needs and timetables makes the transfer easier, faster, and less stressful. This course focuses on educating real estate professionals about working with current and former military service members to find the housing solutions that best suit their needs and take full advantage of military benefits and support. Learn how to provide the real estate services—at any stage in the service member’s military career—that meet the needs of this niche market and win future referrals.

To learn more about NAR’s Military Relocation Professional (MRP) certification click here to visit the MRP website.(link is external)

This course is required to obtain the MRP Certification and meets the elective course requirement for the ABR® designation awarded by the Real Estate Buyer’s Agent Council (REBAC).

The new Pricing Strategies: Mastering the CMA course covers the nuts and bolts of a comparative market analysis (CMA), including its purpose, key principles of valuation that impact these analyses, and important valuation terminology. Participants will understand the purpose of appraisals, how they differ from CMAs and the scope of the appraiser’s role. After completing the course, real estate professionals will be able to effectively address client concerns about pricing, choose appropriate comparables, prepare and present a superior CMA and generate ideas for working constructively with appraisers.

The Pricing Strategies: Mastering the CMA course is required to attain the Pricing Strategy Advisor (PSA) Certification(link is external) and meets the elective requirement for the ABR® designation awarded by the Real Estate Buyer’s Agent Councio (REBAC).

This new 2-day course is an interactive experience to help negotiators elevate their game! The course examines all types of negotiation formats and methods so that today’s negotiators can play the game to win. A full spectrum of tips, tools, techniques and advantages will be provided so that negotiators can provide effective results for their client.

The second day of the course focuses on real-world field scenarios to help negotiators apply the power tools, techniques and tactics learned on the first day.

Understanding the tactics and techniques is one thing, but learning how to recognize them being done and using them effectively requires practice. These field scenarios provide the foundational experience and practice negotiators need to master so they can effectively advocate for their clients.

The Seller Representative Specialist (SRS) Designation Course is the premier credential in seller representation. It is designed to elevate professional standards and enhance personal performance. The designation is awarded to real estate practitioners by the Council of Real Estate Brokerage Managers (CRB) who meet specific educational and practical experience criteria.

The Listing Agent takes on many responsibilities when the seller entrusts the REALTOR® with selling their home. One of those responsibilities to be a knowledge and highly competent marketer and create an engaging story about the property to greatest number of qualified buyers possible. The Residential Listing Specialist Certification delivers advance and contemporary marketing techniques and practices to ensure that marketers will rise to the challenge of breaking through today’s noise and presenting a compelling marketing campaign that will connect the Seller’s home with the future owner.

8 Hours

The At Home With Diversity® curriculum encompasses topics of diversity, equity, inclusion, fair housing, and risk reduction. Participants will gain practical skills and tools to expand business and effectively serve all clients.

Course Goals

• Develop an increased awareness of cultural and personal biases that may inhibit you from fully embracing diversity and creating a successful multicultural real estate business.
• Learn inclusive, multi-cultural marketing and advertising strategies to broaden your client base.
• Formulate an inclusive business plan to help you create an enduring business that is able to adapt and evolve to an ever-changing marketplace.

8 Hours

The Short Sales and Foreclosure Resource (SFR®) certification is for REALTORS® who want to hone the skills that will allow them to help buyers and sellers of distressed properties.

The Resort and Second-Home Property Specialist (RSPS) certification is for REALTORS® who specialize in buying, selling, or management of properties for investment, development, retirement, or second homes in resort, recreational, and/or vacation destinations.

16 Hours

Have you heard about our new course for assistants? The Real Estate Professional Assistant Certificate course* is designed to sharpen current professional assistant’s skills or jumpstart an aspiring assistant’s career. As a result, the assistant will become an irreplaceable part of the agent’s business plan or team, and help manage risk.

8 Hours

The Marketing Strategy & Lead Generation course is an 8-hour elective course for the Accredited Buyer’s Representation (ABR) designation. In this course, you’ll learn how to develop an effective marketing strategy and define your own brand, create a unique value proposition and demonstrate your appeal to clients, determine your target market and carry out appropriate marketing techniques, leverage social media for lead generation, track and measure your marketing efforts, and follow up and convert potential leads into lifelong clients.

For the first time in modern history, 4 generations — Traditionalists, Baby Boomers, Generation X, and Millennials — are working side by side and presenting new challenges for managers and their employees in the workplace. A definite lack of awareness exists among these four distinct generations. Typically, those of each generation feel they know best, better than those who came earlier, and certainly much better than the new kids on the block. This leads to management challenges and productivity issues.  This Course will help you bridge the generational gaps, building awareness that will lead to better hires, happier employees, stronger teams, and a healthier office / company. It helps participants understand what makes each generation unique, and how each adds its own perspective and value to the workplace.

Today’s managers must deal with a myriad of leadership challenges, such as recruiting, managing turnover, training and mentoring; in addition to running a successful and profitable business. To succeed, you must develop and implement a leadership strategy that addresses these challenges and has the flexibility to adapt to different personalities and different situations..

Creating profit in real estate requires focus and diligence, as well as an understanding of the areas of your business you must be paying attention to as a business owner.   This one-day course will help the real estate business owner understand basic accounting principles, the importance of recruiting to profitability, and an understanding of when you should hire someone to assist you in running the financial part of your business so you can stay focused on your team members.  You will also learn the importance of monthly reporting and the analysis and interpretation of your financial position against profitability.

Strategic planning of your company’s exit strategy is fundamental to the future of any real estate company. The plan must be relevant and address both internal and external changes and challenges. Even if you are just beginning your journey in business, it is important to have an exit strategy. It will not only help you keep a clear focus of your end result, but also share a clear vision with your staff and help to navigate through challenging times along the way.

In today’s environment, profitability for many real estate teams is razor-thin. A keen appreciation of the numbers behind the numbers will give you the edge you need.

• Learn critical decision-making tools needed to focus on increasing profits.
• Get techniques that can be smoothly integrated into the daily operation of your teams.
• Set financial objectives to achieve superior performance.

Today’s team leaders must be at the top of their game to keep up with the demands of running their business.  Learn the in’s and out’s of what it takes.

• Develop and implement leadership strategies to help you run as successful and profitable business.
• Learn how to manage business challenges such as turnover, training and mentoring.
• Learn how to adapt to different personalities and different situations.