Even the most talented and dedicated agents have limits on what they can accomplish alone. To take your business to the next level once you’ve reached a plateau, you’ll need to hire some help. Whether you are a solo agent wanting to close more transactions or a rainmaker looking to increase your team’s market share, hiring the right person can help grow your business. This course offers strategies for delegating and outsourcing tasks to help you focus on activities that make you the most money. Course instruction and workshops cover a range of responsibilities related to hiring team members, whatever your stage of business growth.

After completing this course, learners will be able to:

• Recognize signs that it is time for you to hire
• Assess options for growing your business such as virtual and on-site assistants, coordinators, buyer specialists, and listing partners
• Apply techniques for soliciting qualified candidates and conducting successful interviews
• Weigh options for team member compensation, work status, licensing, contracts, and job titles and responsibilities
• Implement effective management practices related to onboarding, performance reviews, accountability, and work flow

Whether you are a new agent building your business or an established agent keeping your database fresh, maintaining a flow of potential customers is crucial to your success. Attracting leads is key, but if you don’t have effective systems for converting them into closings, you’re leaving money on the table. This fast-paced one-day course highlights both traditional and digital approaches to identifying and closing more customers. Instruction and activities cover all aspects of a successful customer interaction experience–attraction, first contact, needs analysis, incubation, conversion, closing, and beyond.

After completing this course, learners will be able to:

• Develop systems for capturing, converting, and tracking leads
• Implement customer-focused campaigns that highlight consistent touches via various channels
• Integrate technical tools to enhance the efficiency and responsiveness of your lead management
• Set priorities for lead conversion and create an action plan for achieving them

What qualifies as a “smart home,” and how do you leverage a smart home’s functions and features in your marketing strategy? Do you have the knowledge and skills to advise your clients on the proper valuation and use of various smart home technologies? What are the common security and legal considerations associated with buying and selling smart homes?

These questions and many more are addressed in this one-day course, which can be taken individually or as part of the new RRC Smart Home Certification program .

After successfully completing this class, you will be able to:

• Identify what is needed for a house to be considered a smart home
• Apply promotional ideas to make a house stand out as a smart home
• Apply marketing ideas to your business and stand out in the market
• Assess the value of smart home features
• Address security issues when selling/buying smart home technologies
• Recognize the moral, ethical and legal obligations that come with showing homes with smart technologies
• Develop a smart home selling tool kit
• Develop a smart home transition checklist

Social media has become a cornerstone of real estate marketing. No business can expect to be successful without using at least one social media platform. But social media marketing is more than having an account and posting about new listings. How can you effectively utilize social media in your marketing? How can you create a strategy that works with your personality and strengths? This course is meant to take your social media marketing and give it a focus and approach. Discover what the next step of social media marketing is after mastering the basics.

Do you dream of selling 60 homes or more per year, but aren’t sure where to begin? Whether you are looking to jumpstart your business or just starting out, this one-day course led by certified CRS instructors will focus on what’s involved in taking your sales from “zero to 60” and how you can create a plan to turn your sales goal into reality. Learn new methods for marketing and bringing in a continuous flow of business and discover techniques for positioning yourself as the REALTOR® of choice in your area. After attending this informative and engaging class, you’ll walk away with the knowledge and tools you need to immediately form and execute an action plan to maximize your profits.

To successfully represent and satisfy their customers, agents must be effective negotiators. In fact, the most recent NAR Profile of Home Buyers and Sellers reports that 87% of buyers identified negotiation skills as a very important quality for their real estate agents. Since another key element of success is developing and sustaining relationships, agents must consider not only the outcome of a negotiation but also their rapport with the other party. This course provides negotiation strategies that enable you to achieve mutually satisfying results rather than haggling over issues that can derail transactions. Through highly-interactive role playing activities, you will develop and practice scripts that can prepare you to successfully negotiate with all parties in a transaction, including clients, other agents, and service providers.

Working with buyers and sellers of distressed properties can be frustrating and time consuming, but also rewarding. The Short Sales and Foreclosures course provides REALTORS® with practical approaches to the pre-foreclosure and foreclosure processes that will result in the successful disposition of these properties. The course explains the intricacies of the short sale and foreclosure processes, as well as the roles of lenders, sellers, buyers, and cooperating agents involved. Dialogues and systems for working with financial institutions and other owners of REO properties are also provided.

What if you could grow your business, increase listings and revenue, create an efficient and enjoyable sales transaction for your clients, and do it all in less time… while providing top notch customer service? By developing and utilizing systems and checklists, you can turn this dream into a reality. In the Systems Will Set You Free one-day course, you will learn how to automate repetitive business tasks, make your hectic schedule manageable, and streamline communications and marketing so that you can focus your time on what’s most important to your business – building and cultivating relationships with your clients. Whether you personally support all facets of your business or are looking to introduce AI, this class is essential.