Selling Your Home in Fredericksburg, Virginia
When we agree to take on clients, we intend to the sell the home. We believe that listing your home and marketing your home are two different things. The listing is a matter of paperwork and marketing is the actually process of letting potential buyers know that your home is not only available for purchase, but is the home for them!
The chart to the above is a summary from the NAR Profile of Home Buyers and Sellers. This shows the value of internet branding and marketing. Thirty-five percent of home buyers found the home they purchased online. A majority of Realtors® use the MLS (Multiple Listing Service) and we of course enter then home in MLS, but we also use the space wisely.
We paint a picture using words in the description as well as placing as many photos as possible. We’ve had a lot of success connecting with the home buyers online. Our marketing plan covers all of the relevant media necessary to get your home in front of qualified homebuyers.
In addition to the extensive internet marketing, we also place your listing in some of our many print media materials that are available to us by our partnership with Coldwell Banker Elite. This includes local newspapers.
Unlike many agents, we use CD’s in addition to books about your home. We want the home to standout, so we create multi-media CD’s with video, photos, scanned documents like plats. We find that keeping the home in the top-of-mind awareness is an effective tool in successfully selling your home.
Another tool in our online marketing plan is the 24-Hour Open House. Holding traditional Open Houses is typically not successful in selling your home. Therefore we work with YouTube and other multi-media tools to build a virtual open house website. This site will have a video demonstrating your home’s many layout or photos we use. We ask that you provide us with various digital photos in each season. The more options we have the better we can ensure that fresh and robust content is available to many marketing platforms that we use.
We Understand How Buyers Think
We watch the trends and aggressively promote your listing, however no amount of marketing will overcome an incorrectly priced home. We will follow-up with the buyer agents who present the home. Not always do buyer agents have permission from their buyers to give feedback on the showing, but we try our best. We will forward this feedback to you. Additionally we’ll monitor the market and in this time of economic flux, do our best to give you guidance on effective pricing.
Lastly, we’ll keep our eyes out for any new venus by which to promote your home. We pay a lot of attention to emerging industry trends and try to use all of today’s tools to best serve your needs and honor the trust you’ve given us.
Here is our basic marketing plan, which we’ve labeled “EliteEdge”. Since each listing is unique, we customize our marketing plan to serve you, the Seller. Contact us to find out what innovative techniques we’ll use to assist you!
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